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A Cult brand is a product or service with a committed customer base. The attainment of such true believers or ‘near fanatical’ customers is made possible because cult brands sell more than a product, they sell a lifestyle. Cult brands fundamentally create an entirely new universe revolving around its products and places the customers in the very center of their world. A Brand is a name, symbol, logo, et al. that is identifiable to a single product or organization. ==Benign cults== Cult Brands fall into the category of benign cults which can be defined as a following where members are truly attached or intensely devoted to the product/service the brand provides. Benign Cults are not destructive and are welcoming of new members. In benign cults, human desires are fulfilled in a positive and unharmful way. ==Defining factors== A brand can be defined as a cult brand if the following factors are present:〔 # A superior level of customer loyalty is achieved # Brand loyalists perceive no true competitors to the brand as there are no substitutes for the "true" brand # Customers receive a sense of ownership with the brand # Loyalty is sustained over time (as opposed to fads which are unsustainable and short-lived) # Customers receive more than a product, they experience a lifestyle 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「cult brand」の詳細全文を読む スポンサード リンク
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